Prime Choice was originally the hair-brained scheme of a couple of guys named Roger Lotring and Michael Jenkins who, in 1992, made the mistake of saying, "We could do better than that." For almost a year, they did just that — with Roger writing and conducting interviews and Michael handling advertising sales — before ultimately retiring the magazine after too many production all-nighters and extremely high printing bills.

Roger was quite content to have done it and moved on; that is, until Vando showed up and said, "I bet we could do better than that." Vando’s design and production skills added a fresh presentation to Lotring’s unique writing style. The two new partners unveiled a new tabloid format and increased circulation to most of Eastern Connecticut and Rhode Island.

Roger’s inimitable interview style resulted in many never-before read insights into some of our favorite artists. If not for his ability to dig a little deeper than, "So, how’s the new tour?" we may have never learned that Blackie Lawless was once a Baptist who lost his cherry to a carnival worker. But you’ll have to read that one for yourself.

Things moved along well for two years, until Vando had to leave for personal reasons. He was replaced by a talented young designer named Jason Hobart, whose love for the new, harder brand of music was something Prime Choice had not yet been exposed to. Jason and Roger continued production for another year until skyrocketing printing costs and the frustrating chase after advertising revenue led to the inevitable folding of the printed version of Prime Choice.

Shortly after, Vando — who in this time had made the transition from traditional design and production to multimedia and Web design — approached Roger about the perfect vehicle for keeping the memory alive: The Internet.

Prime-Choice.com underwent a number of designs and re-designs until, ultimately, these two lazy bastards got so busy with everyday life and other music ventures, they simply left the archives of publications past for the random visitor to enjoy. Now there is a fresh, new Prime-Choice for you, easier for these aforementioned lazy bastards to keep up with and easier for you to find what you’re looking for. Maybe they finally got it right...